High Bar Brands, parent of Minimizer and Premier Manufacturing, acquired Viking Sales, Inc., an ISO‑9001–certified leader in mud flap manufacturing and distribution with deep OEM and aftermarket relationships. The acquisition adds custom rubber and polyethylene mud flaps—featuring rain‑guard, anti‑spray, and anti‑sail technologies—to HBB’s portfolio, while giving Viking expanded marketing, sales, and North American distribution support to accelerate growth.
Buyer
High Bar Brands
Target
Viking Sales, Inc.
Transaction Type
Buy Side
Closed
N/A
Role
Buy-side advisor